What is LinkedIn? This is a question that increasingly arises among people who engage with social networks. LinkedIn is a platform that is becoming ever more important for acquiring new contacts and networking. LinkedIn is changing rapidly—this is evident from the growth in users, the engagement of individuals, and the sharing of content on the platform. This growth can be attributed to several factors, including the shift to remote work that began during the COVID-19 pandemic.
At that time, the emphasis was on personal branding, business networking, job searching, and recruiting new talent for companies. Additionally, the platform itself began to focus on continuously developing its add-ons, offerings, and user experience.
LinkedIn is a social network designed to connect people with the business world. It was founded in 2002 and has now become one of the most popular tools for job searching and professional networking. On the platform, users can present themselves through their professional profile, including education, work experience, skills, and achievements. In addition, the network allows for the posting of business-related content such as articles, news, expert advice, and more.
LinkedIn is also an important tool for companies, enabling them to recruit new employees, advertise their services and products, build their brand, and connect with other companies. Furthermore, the platform allows for the creation of groups that bring together people with similar interests or professional fields and facilitate the exchange of opinions and experiences.
It is a global platform with over 740 million registered users in more than 200 countries worldwide. It enables the connection of business professionals from various sectors and fields, thereby facilitating the expansion of business opportunities and global networking.
LinkedIn is not just for “experts,” but for anyone who wants to get closer to the business world, share advice, knowledge, and network. Using the LinkedIn platform offers users many benefits, such as:
Many companies post job openings on the platform. Users can apply directly via LinkedIn and receive job recommendations tailored to the information and preferences in their profile.
LinkedIn is a platform specifically designed for professional networking, making it an excellent place to connect with colleagues, industry experts, and potential business partners. Building a strong network can lead to new job opportunities, collaborations, and the acquisition of new experiences.
A strong personal brand can help establish credibility and authority in your industry, leading to greater recognition and potential career growth.
LinkedIn Learning offers an extensive library of courses and educational content that enables users to enhance their skills and expand their knowledge across a wide range of fields.
LinkedIn provides information about companies, such as their size, industry, employee profiles, and recent updates. This information can help when making informed decisions, whether you are considering job opportunities or conducting market research.
Users can share articles, updates, and insights with their network, positioning themselves as thought leaders in their field. Engaging with content shared by others can also lead to new connections and potential collaborations in the future.
Read our article to learn all about: How to Optimize Your LinkedIn Profile.
LinkedIn allows you to create two different types of profiles:
You use a personal profile to promote yourself as a professional and build a network of business contacts. A company page is used for advertising and building your company’s brand. You can join on linkedin.com, where you will first need to register an account, and then create your profile.
Personal Profile
Registering on LinkedIn is simple and free. You can enter your personal details, experiences, and qualifications, add links to your other social networks such as Twitter and Facebook, and then start building your network of business contacts. You can register at this link: https://linkedin.com/reg/join
Company Page
A LinkedIn company page can be created by an individual, just like on Facebook. This means that it cannot be set up independently but must be linked to a personal profile that becomes the admin. First, you need to register a personal profile. The company page admin can add people who help manage and create content for the page. Each employee can also add the company to their “experience” section, which then appears on the company page under “Employees” and connects them to the organization.
Creating a well-designed LinkedIn profile is essential for building a successful career and a network of business contacts. Although it might seem simple, crafting an effective profile is a skill you need to master if you want to stand out in a sea of competitors.
The layout of your profile is important, as is providing the right information. So, which data is crucial for a good LinkedIn profile?
A good profile is also defined by the content through which you build your personal brand.
If you are interested in the exact optimization of a LinkedIn profile, read our article How to Optimize Your LinkedIn Profile.
FUN FACT: LinkedIn also functions as an SEO engine (similar to Google), which is why the use and understanding of keywords for targeting is important here as well.
Regularly posting content is not only a way to stay in touch with your target audience, but also a method to become recognized in your industry and build long-term relationships. It is important that your posts express your expertise and opinions on topics related to your work. Stick to a consistent theme that connects you with your readers and provides them with value.
Writing from a personal perspective is crucial for building your personal brand. Readers are more likely to connect with you if you share personal experiences, opinions, and insights. This will establish trust and attract employers and business partners.
Regular posting on LinkedIn is a long-term strategy for building your career and your business network. Ultimately, it is about building credibility and expertise.
The choice depends entirely on your target audience – ask yourself “Who do I want to target?” Does this person work in Slovenia or abroad? If you want to connect with international professionals or simply expand your reach, the best choice is English (if you want to connect with people from multiple countries). If your target audience is confined to one country, then it is advisable to write in that country’s language.
The unwritten rule is that LinkedIn posts should be written in the language spoken by 70% of your audience.
To build a successful personal brand and network on LinkedIn, it is crucial to first set your goal. Once you have a clear objective, you can focus on creating content that supports that goal.
Based on that goal, create topics that you want to write about. These topics can be expanded into content pillars that guide you in generating new content. Consistency in posting regular content is key to the success of your LinkedIn profile.
What types of content can you post?
Once you have set your goal and topics, it is important to consider the specific content you will share on LinkedIn. It is essential that your content contains useful and relevant information for your target audience. Share your experiences, opinions, knowledge, and ideas about the field you cover. Emphasize your expertise and connect with your audience.
In recent years, LinkedIn has become a very popular platform in Slovenia for building business networks and promoting your brand. Companies, individuals, and organizations connect on this platform, share opinions and information, and build their visibility and reputation in the business world.
One of the main advantages of using LinkedIn is in building connections between companies and individuals. On the platform, you can quickly find and contact people who work in your industry or are otherwise connected to your business. This can help expand your network of business contacts, which is crucial for the growth of your company or career.
Furthermore, LinkedIn is an excellent tool for increasing the awareness of your brand. By carefully choosing the content you post on the platform, you can reach a large number of people who might not otherwise notice you. This increases your brand’s visibility and helps build a solid reputation in the business world.
In addition to promoting your brand, LinkedIn is also an excellent platform for sharing your experiences with others and for assisting with specific topics. You can participate in various groups focused on a particular industry or subject, exchange opinions, and advice with colleagues and experts in your field.
In Slovenia, a lot happens on LinkedIn in terms of events as well. The platform allows you to quickly find out about events being promoted in various industries and to identify speakers if you are organizing an event yourself. In this way, LinkedIn has also become an excellent platform for networking and connecting in the business world.
Within a community of like-minded individuals or those working in the same industry, the use of LinkedIn in Slovenia is becoming increasingly widespread. Here, people connect, exchange opinions, and keep each other informed about industry news. If you want to build your career or business success in Slovenia, using LinkedIn is almost mandatory.
Content marketing
LinkedIn
Websites
Advertising
Education
