Sometimes LinkedIn served as a virtual CV—a network where you could find a job. Today, however, the platform has undergone a transformation and become a space of a billion opportunities, in line with its rapidly growing number of users. Along with this growth, the skills required to succeed on the platform are also evolving. Among these skills, copywriting stands out as an indispensable tool for every digital marketing professional.
One of the most inspiring experts on LinkedIn is Jasmin Alić. As an exceptional copywriter and LinkedIn expert, he focuses on growing brands through unique social content and marketing strategies. If you’re looking for someone to help you improve your LinkedIn presence, Jasmin is the person you need to follow.
We all watch, read, and interact with content, yet few actually create it.
The nature of the platform has changed. We, the users, create and seek opportunities through our own visibility. People now find us on their own—which is a huge advantage, as we determine our own presentation. LinkedIn is no longer just a tool for job searching; it has become a tool for creating opportunities and connecting with relevant professionals and potential clients.
If you post at least one update per week, congratulations! According to Jasmin, this places you among the top 1-2% of LinkedIn users, as most remain inactive. He refers to the inactive group as the “silent community” – people who only like posts, observe, and never find their voice or the courage to write, or they prefer to stay in the background. What does this bring? Certainly not opportunities, since you are not visible and available. Your personal brand doesn’t exist – or does it?
The virtual space is vast, and here lies your opportunity to present yourself, as there is enough room for everyone.
"Everyone has a personal brand. Not everyone knows it."
If we are unaware of the importance of our personal brand, we fall among the 99% of people who do not publish content. We don’t show up, we don’t share opinions, and we don’t participate in conversations. The space on LinkedIn is large enough for everyone, which is why this lecture was an opportunity to take a step forward and find our voice through content.
Jasmin Alić presents his LinkedIn content strategy through the sales funnel—a key approach for effective communication and reaching the target audience. At the top of the funnel (TOFU - Top of the Funnel) are the content pieces aimed at a broader audience. These are general and wide-ranging pieces designed to capture attention. As Jasmin puts it, "Is Apple for everyone? No." Similarly, our goal isn’t to please everyone, but to segment and find our target group. TOFU content is thus intended for gaining attention and spreading our knowledge.
In the next step, the content becomes more focused on the target group. With middle-of-the-funnel content (MOFU - Middle of the Funnel), we address the specific needs and challenges of our target audience. This content is designed to gradually establish our authority and build trust with potential clients. MOFU content is crucial for demonstrating our expertise and establishing a relationship with our audience.
At the bottom of the funnel (BOFU - Bottom of the Funnel) are the content pieces specifically aimed at selling our services, building social proof, and showcasing results. This segment is dedicated to closing the sales process and converting potential clients into actual customers.
"Don’t talk about your company or service, but about the problem – what you solve, how someone’s life can be improved by it, and what they gain. Let your content answer the questions, needs, and challenges of your audience. We are all looking for solutions."
Jasmin emphasizes the importance of focusing on solving your audience’s problems and challenges rather than highlighting the features and benefits of your services. This approach allows for a more authentic and effective communication that truly resonates with your target group.
Jasmin’s success in becoming well-known and collaborating with outstanding companies around the world is no accident. His thoughtful posting strategy—and even more importantly, his engagement through comments—consistently brings him numerous comments and reactions on his posts, increasing his reach.
How did he achieve more than 2 million views on his content? Jasmin’s successful strategy is based on a carefully planned approach that he regularly teaches in his lectures.
What does this mean in practice? Unfortunately, comments like "congrats," "great post," or "I totally agree, thanks for sharing" fall flat because they add no value to the reader. Similarly, by posting such comments, we do not showcase our expertise or opinion.
Share comments that enhance your trust and authority. In doing so, you indirectly spark debates. More comments on our post mean greater visibility—a key factor in crowded social networks where attention is scarce. You can find more about his commenting strategy HERE.
These are the comments you write under your own post. Why? Many people hesitate to comment, seeking confirmation that they can, or they look for additional starting points for conversation. This is where our own comments come into play, encouraging others to join the discussion and fostering a real community. Jasmin recommends 3-7 such comments to nurture a genuine community.
Jasmin adds that every comment acts as a magnet for potential clients. Make sure your magnet has some appeal.
"If we post one update a day, people see our profile only once a day."
This reinforces the previous point: comments help us grow on LinkedIn, as every new comment creates another opportunity for visibility and gets us to the top of our followers’ feeds.
Consistent posting doesn’t mean posting every day; it means posting as often as we are willing and able. Consistency is represented by a schedule. We must have a timeline outlining which days and times we share our content, so that the LinkedIn algorithm remembers us and expects our updates. Of course, when posting, we must not forget to comment on others’ posts and engage with our community (through comments or private messages), proving that we are active. We create debates and share knowledge—not just automate posts without interaction.
Following Jasmin’s advice means that we are not working in the hope that luck will find us, but rather strategically executing activities to achieve our LinkedIn goals.
As he mentioned in one of his posts, where he claims to share all his knowledge—thereby becoming a trusted expert—we must follow several steps:
Following Jasmin’s advice means executing strategic activities that lead us to our LinkedIn goals. It’s not about luck, but about consistent and thoughtful work that yields results. With his strategy, anyone can become more visible, reliable, and successful on this platform.
Don’t forget to follow Jasmin Alić on LinkedIn, where he shares excellent tips for growing your presence on the network every day.
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