Our role was to take over the entire online sales process and quickly build a profitable e-commerce system—one that doesn’t rely on one-time purchases, but enables sustainable growth, repeat purchases, and long-term expansion.
The primary challenge was launching a new brand in a competitive B2C market where customers had no prior awareness of the product, its background, or its benefits.
Beyond generating sales, it was crucial to:
- Build trust in a new brand
- Clearly communicate the product’s uniqueness and added value
- Establish a scalable sales system for rapid testing, optimization, and growth
Based on the challenges, we defined the following key goals:
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- Establish profitable online sales in the Slovenian market
- Achieve stable monthly revenue within the first months of launch
- Build trust and brand awareness for SHARE
- Create a system that drives repeat purchases and long-term growth
- Lay the foundation for expansion into the Croatian market (2026)
The project was built as a holistic e-commerce launch, where channels didn’t operate in isolation, but as a connected system.
The strategy was based on three core pillars:
- PERFORMANCE MARKETING, supported by strong creative content
- TRUST BUILDING through UGC and influencer marketing
USER JOURNEY, OFFER, AND BUNDLE OPTIMIZATION to increase AOV and repeat purchases
We approached advertising with a wide range of content formats and communication angles. Instead of relying on a single message, we systematically tested:
- Different ways of explaining product benefits
- Usage-focused messaging
- Educational and lifestyle content
- Emotional and experience-driven approaches
These efforts were further supported by email and SMS marketing, driving:
- Repeat purchases
- Seasonal campaigns
Personalized offers for existing customers
A key breakthrough in sales came from authentic video content.
We began systematically collecting UGC videos created by real product users. The next step was collaborating with influencers and integrating their content directly into performance campaigns.
Once influencer content was used as performance creatives, sales began to scale consistently and significantly.
Alongside advertising, we continuously optimized:
- The website user journey
- Product page structure
- Offers, bundles, and product combinations
- Communication of benefits and customer FAQs
The goal wasn’t just more traffic - but higher conversion rates and stronger customer retention.
Our structured, system-driven approach delivered outstanding results in a short time:
- 630% sales growth in 3 months
- €30,000 monthly revenue achieved by November, while maintaining profitability
- 30% returning customers, ensuring stable revenue streams
- Strong growth in brand awareness for SHARE in Slovenia
- A scalable system ready for expansion into Croatia in 2026
The key lies in building a connected system—one that integrates strategy, content, performance marketing, and user experience optimization.
