Pharmahemp is an internationally recognized producer of CBD raw materials and a provider of white label and private label solutions. Their focus was not on B2C sales, but on systematically acquiring new B2B partnerships across selected international markets.
Due to strict industry regulations - where advertising platforms frequently restrict or reject CBD-related content - this project was significantly more complex than standard lead generation. Our task was to create a compliant, safe, and effective system that delivers stable and measurable B2B results.
Pharmahemp faced several key constraints:
- Strict advertising rules for CBD products on Meta and Google
- Frequent ad rejections and account risks
- Limited use of certain keywords and terminology
- Need to target multiple markets with different legal frameworks
- Focus on B2B partnerships rather than end consumers
Beyond generating leads, the goal was also to build a system that enables qualification and efficient lead processing.
Based on these challenges, we defined the following goals:
- Establish a stable B2B lead generation system
- Ensure full compliance with advertising policies
- Generate high-quality B2B contacts for white and private label partnerships
- Achieve measurable results within the first three months
- Build a foundation for further international expansion
The project was built with a strong compliance-first approach.
Instead of aggressive advertising, we:
- CREATED SEPARATE B2B LANDING PAGES, aligned with advertising policies
- REMOVED ALL POTENTIALLY PROBLEMATIC TERMINOLOGY
- CLEARLY POSITIONED PHARMAHEMP as a manufacturer and supplier
- ADAPTED COMMUNICATION to different levels of user intent
The strategy focused on minimizing risk while maximizing conversion performance.
We developed dedicated B2B landing pages that:
- Highlight white label and private label opportunities
- Clearly present production capabilities and certifications
- Offer catalog downloads as an additional qualification step
- Are fully optimized for conversions
The catalog download acted as a first-stage filter, helping distinguish high-intent leads from general interest.
Lead generation was executed across two main channels:
META:
- Combination of lead forms and conversion campaigns
- Automated catalog delivery after submission
- Testing multiple communication angles
GOOGLE ADS:
- Campaigns targeting B2B-specific search queries
- Traffic directed to tailored landing pages
- Clear segmentation based on inquiry type
Campaigns were continuously optimized based on lead quality - not just volume.
In addition to generating leads, we helped establish:
- A clear system for lead categorization
- Segmentation between white label, private label, and raw material inquiries
- A structured follow-up communication process
This ensured that leads became a true foundation for sales conversations, not just a list of contacts.
Within the first three months, we achieved:
- 200+ relevant B2B leads
- Stable and compliant campaign performance
- Reduced risk of ad rejections
- A fully implemented lead qualification and handling system
- A strong foundation for further international growth
By combining a compliance-first strategy, tailored landing pages, and precisely targeted advertising, we created a stable B2B lead system that enables Pharmahemp to scale partnerships and expand across international markets.
