Taking the challenges into account, we have defined the following key goals:
LinkedIn was chosen as the primary channel for building Director Eva’s personal brand and for connecting with the target audience. We focused on organic posts that were carefully planned and tailored to the interests of our audience.
Through regular posts, we presented:
EXPERTISE AND INSIGHT: Eva shared her experiences and insights into current recruitment trends, thereby building her authority.
EDUCATIONAL CONTENT: We published articles and tips on best practices in recruitment, which attracted the attention of HR professionals.
WEBINAR INVITATIONS: Each post included an invitation to an upcoming webinar, where PsyBit’s innovative solution was presented.
This approach helped increase Eva’s visibility and, consequently, the visibility of PsyBit. Engagement with the posts increased, indicating a higher level of audience interaction.
Direct contact with potential customers was crucial for building trust and relationships. Through LinkedIn messages and emails, we reached out to decision-makers in targeted companies.
The process included:
IDENTIFICATION OF TARGET COMPANIES AND PERSONS: With the help of research and tools such as LinkedIn Sales Navigator, we identified potential customers.
PERSONALIZED MESSAGES: Each message was tailored to the recipient, mentioning their company and the potential challenges they face.
FOLLOW-UP AND CONTINUED COMMUNICATION: After the initial contact, we established further communication to build the relationship and stimulate interest.
This approach enabled a deeper connection with potential customers and was key to converting leads into concrete business opportunities.
Email marketing was used to maintain contact with leads and to encourage participation in the webinar.
The strategy included:
A SERIES OF 10 EMAIL MESSAGES before the webinar, which contained useful information, invitations, and reminders.
CONTENT PERSONALIZATION: The messages were tailored based on the recipients' responses, increasing relevance and engagement.
POST-WEBINAR MESSAGES: We sent thank-you messages and offered additional opportunities for engagement, such as one-on-one consultations.
Through our email campaigns, we managed to maintain a high level of engagement and move leads through the sales funnel.
The campaign was extremely successful and exceeded expectations.
ACQUISITION OF 264 NEW LEADS: Through various activities, we acquired a large number of quality leads who were interested in PsyBit’s services.
16 DIRECTLY INTERESTED CUSTOMERS: After the webinar, 16 leads expressed direct interest in collaboration, which was an important step towards closing deals.
INCREASED BRAND AWARENESS: The visibility of Director Eva and the PsyBit company significantly increased, as reflected in a higher number of followers and engagement on LinkedIn.
SUCCESSFUL WEBINAR: The webinar had a high participation rate, and the attendees rated it as very useful and informative.
Content marketing
LinkedIn
Websites
Advertising
Education
