GALEX d.o.o., with its brand Elixire, aimed to establish a stable and profitable online sales system. Before our collaboration, the e-commerce store lacked predictable performance, advertising accounts were frequently restricted, and ad costs were too high relative to generated revenue.
Our goal was not just to increase traffic, but to build a complete, sustainable e-commerce system that ensures consistent order volume and control over profitability.
Elixire faced several key issues:
- Unstable advertising accounts and platform restrictions
- High CPM and CPC
- Little to no consistent online sales
- Lack of systematic creative testing
- An unoptimized user journey within the store
The company needed a partner capable of owning the entire growth system - from ads to conversion.
We defined clear goals:
- Establish stable and measurable online sales
- Achieve a ROAS between 2 and 3
- Reduce customer acquisition cost
- Identify hero products for scaling
- Build a system for continuous creative testing
We approached the project holistically:
- ANALYSIS of existing campaigns, creatives, messaging, and offer structure
- USER JOURNEY OPTIMIZATION on the website
- NEW ADVERTISING STRUCTURE SETUP
TESTING FRAMEWORK for continuous optimization
The turning point came from:
- Creating new creatives focused on real customer pain points
- Leveraging UGC (user-generated content) video formats
- Systematically testing different products
- Identifying high-performing hero products
Once we identified products with the best cost-to-conversion ratio, we reallocated the majority of the budget toward them and began scaling progressively.
Alongside advertising, we continuously improved on-site conversion:
- Product page optimization
- Introduction of cart upsells
- Post-purchase upsell flows
- Improved offers and product bundles
- Adjusted delivery options
Every change was measured and tested.
We implemented:
- Email automation flows
- Reactivation campaigns
- SMS marketing as a new sales channel
SMS quickly proved to be a high-impact channel for boosting conversions and supporting promotional campaigns.
Following system implementation, we achieved:
- Stable ROAS between 2 and 3
- Consistent and predictable order flow
- A structured creative testing system
- Clearly identified hero products for scaling
- Improved e-commerce conversion rates
Instead of short-term spikes, we built a predictable e-commerce system that supports long-term growth.
The Elixire case proves that success in e-commerce is not driven by a single ad - but by a system.
By combining:
- Structured advertising
- User journey optimization
- Continuous creative testing
- A clear product strategy
we established a foundation for scalable growth and international expansion.
