CEED Slovenija operates within a niche of 7,000 to 10,000 relevant companies in Slovenia (based on size and growth stage).
CEED Slovenija relied on a fragmented lead generation approach:
- Roadshows and events
- Referrals
- Personal contacts
- Networking
- Organic LinkedIn activity
Channels existed - but without a central, scalable system.
- Build a measurable and repeatable B2B lead generation system
- Generate qualified leads for high-ticket programs
- Create a funnel that can be optimized and scaled
The webinar was positioned as the central entry point.
We built:
- A DEDICATED WEBINAR LANDING PAGE (clear problem, defined ICP, single CTA)
- A CENTRALIZED LEAD CAPTURE SYSTEM
- AN EMAIL CAMPAIGN targeting a cold B2B database
- A STRUCTURED FUNNEL: email → landing page → webinar signup → attendance → call/meeting → sale
- Total emails sent: 34,550
- Average open rate: 38.3%
- Total clicks: 461
- Average CTR: 1.35%
- Click-to-open rate: 3.5%
For a cold B2B database, a 38.3% open rate is above average, confirming strong messaging and well-defined targeting.
Previously:
- No central landing page
- No measurable inbound infrastructure
- Lead generation dependent on personal networks and events
After 30 days:
- 34,550 structured emails sent
- 461 qualified clicks
- 99 webinar signups
- 45 attendees
- 6 closed deals
- A fully measurable funnel from first touchpoint to sale
The project is being expanded with:
- A new webinar as the next funnel step
- Further conversion optimization
- Long-term pipeline development
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Leads:
From 461 clicks, we generated 99 webinar registrations
Conversion rate (email click → signup): 21%Webinar attendance:
~45 attendees
Show-up rate: ~46%Sales:
6 closed deals / upsells- Conversion (signup → sale): 6.1%
- Conversion (attendee → sale): ~12–13%
- Conversion (email click → sale): 1.3%
34,550 emails → 461 clicks → 98 signups → 45–50 attendees → 6 closed deals
Within 30 days, we built a measurable inbound system that turned a cold B2B database into qualified leads and real revenue outcomes.
