Despite its strong reputation, the beauty clinic struggled to achieve its goals regarding the number of inquiries and visibility due to:
The competitive environment in aesthetic surgery, where standing out is crucial.
The lack of a consistent digital presence on social media platforms such as Facebook and Instagram.
Changing economic conditions that affected the demand for services.
The need to improve conversions on the website, where visitors often did not complete inquiries.
Based on these challenges, we have defined the following key goals:
INCREASE THE NUMBER OF INQUIRIES AND SALES. To achieve this goal, the strategy focused on increasing quality traffic to the website and generating inquiries through a targeted approach.
RAISE THE COMPANY'S AWARENESS on social media through high-quality content and optimized advertising campaigns.
Before we began planning the strategy, we carefully defined the target group and analyzed how the market and competition communicate with it. Our research showed that the most suitable audience for advertising aesthetic procedures is as follows:
WOMEN AGED 25 TO 54: This demographic group is the most likely to seek cosmetic procedures and represents a key part of the target audience.
HIGH-BUDGET TARGET AUDIENCE: Cosmetic procedures are expensive, so we targeted individuals with higher purchasing power who are willing to invest in their well-being and appearance.
GEOGRAPHIC TARGET GROUP: Based on the clinic's location, we targeted individuals in a specific geographic area to increase local visits and inquiries.
RETURNING CUSTOMERS: Re-engaging with existing customers was an important part of the strategy. We promoted additional services that might interest them while also encouraging referrals within their social circles.
The ads were carefully tailored to the platform where they were displayed, with an emphasis on unique messaging and graphic elements. The content on social media was less sales-oriented and more educational and informative, with the aim of highlighting the benefits of the clinic’s services. The messages were tailored to the target audience and emphasized improved well-being, increased self-confidence and a better quality of life, which established a strong emotional connection with potential customers.
This ensured that all content was optimally designed according to the audience’s preferences and the specific characteristics of the channels.
Our strategy was based on a multi-channel approach that combines website optimization, advertising, and influencer marketing. The entire process was supported by accurate analytics and constant adaptation of tactics based on results.
We optimized the clinic's website for search engine optimization (SEO) to achieve higher rankings for keywords related to aesthetic procedures. The goal was to attract more organic traffic and thereby reduce advertising costs.
Using advanced ads on Google Search, we targeted people who were actively searching for cosmetic procedures. We focused on segmenting by specific services, such as Botox, facelifts, and other popular services. This reduced our cost per click and increased conversions.
On social media, we focused on targeted advertising. We used advanced targeting based on the interests, behavioral patterns, and demographics of our target audience.
We used remarketing strategies to retarget website visitors who had not yet submitted an inquiry, creating visually appealing and personalized ads that appealed to their desire to improve their appearance and boost their self-confidence.
To build trust and increase brand awareness, we partnered with local influencers who were authentic and relevant to the target audience. Influencer marketing proved to be a powerful tool in exposing the clinic to new audiences and increasing social media engagement.
To build trust and increase brand awareness, we partnered with local influencers who were authentic and relevant to the target audience. Influencer marketing proved to be a powerful tool in exposing the clinic to new audiences and increasing social media engagement.
Using our existing customer and inquiry base, we ran segmented email campaigns that were tailored based on past customer behavior. We offered exclusive offers, updates, and tips on how to maintain a youthful appearance. This tactic was particularly successful in increasing repeat visits.
High-quality content is a key element in building the brand of the aesthetic clinic. Our approach was based on the following steps:
CREATING VISUALLY POLISHED CONTENT: We managed the entire process—from planning to executing professional photography and video materials. The creatives were visually appealing, aesthetically consistent, and informative, with the aim of sparking interest and trust among potential clients.
DEVELOPING RELEVANT AND ENGAGING CONTENT: We focused on creating content that resonates with the target audience. In doing so, we took into account the interests and needs of people seeking aesthetic procedures and produced content that was both informative and useful for them.
Frequently Asked Questions (FAQ): The content included detailed answers to common questions about the clinic's services, which further simplified the decision-making process for potential clients.
Service and Team Introductions: We clearly and concisely presented all the clinic's services, its staff, and special benefits. We also incorporated current trends in aesthetics and special offers, thereby increasing engagement.
Social Proof: We used content that included reviews, ratings, recommendations, and testimonials from satisfied clients. This approach was key to establishing trust and credibility with potential clients, as it showcased real results and user satisfaction.
With these elements, we successfully supported the recognition and trust in the brand, which contributed to increasing audience engagement and acquiring new clients.
Over the course of a 7-month collaboration and strategy implementation, we achieved excellent results:
52% INCREASE IN THE NUMBER OF ONLINE INQUIRIES, which significantly boosted the clinic's sales potential.
43% RISE IN CONVERSION RATE, meaning that more of the increased traffic translated into actual customers.
23% REDUCTION IN COST PER INQUIRY, enabling more efficient use of marketing budgets.
243% INCREASE IN INQUIRIES THROUGH EMAIL CAMPAIGNS, which played an important role in acquiring new customers and re-engaging existing ones.
Based on these results, we successfully positioned the beauty clinic as a leading aesthetic clinic in the field of digital marketing, while creating long-term relationships with customers and increasing their loyalty.
Content marketing
LinkedIn
Websites
Advertising
Education
