Based on the challenges, we have defined three main goals:
INCREASING THE NUMBER OF RELEVANT B2B CONTACTS for white and private label collaboration opportunities.
ESTABLISHING ZLATAN'S PERSONAL BRAND as a leader and innovator in the beverage industry.
POSITIONING THE BELIFE DRINKS BRAND in the European market with the aim of establishing long-term business partnerships.
Based on the challenges, we have defined three main goals:
INCREASING THE NUMBER OF RELEVANT B2B CONTACTS for opportunities in white and private label collaborations.
ESTABLISHING THE PERSONAL BRAND ZLATANA as a leader and innovator in the beverage industry.
LAUNCHING THE BELIFE DRINKS BRAND in the European market with the aim of establishing long-term business partnerships.
On LinkedIn, we established a consistent posting of organic content that targeted a relevant audience and strengthened Zlatan's brand as a leader in the beverage industry. The posts included content about industry trends, innovations, challenges, and opportunities in the sector, which helped increase his professional recognition and authority in the field. We supported our organic presence with high-quality content that attracted decision-makers attention and broadened our reach.
To ensure that the profile was attractive to the target audience and easily discoverable, we arranged a complete optimization of the personal profile for relevant keywords.
On social media, we focused on targeted advertising. We used advanced targeting based on our target audience's interests, behavioral patterns, and demographics.
We used remarketing strategies to retarget website visitors who had not yet submitted an inquiry, creating visually appealing and personalized ads that appealed to their desire to improve their appearance and boost their self-confidence.
For each target market, we created localized landing pages that were tailored to the specific language and culture of each country. The pages were optimized for SEO and designed to clearly present the benefits of working with BeLife Drinks on private and white label projects. The content highlighted the main reasons why BeLife is the ideal partner for the production of innovative functional beverages, which increased the company's credibility and facilitated the establishment of business connections.
High-quality visual content was a key part of the strategy, as it played an important role in building trust and connecting with the audience. We created professional photos and video content that presented Zlatan, the company’s leader, as an expert and innovator. The content included insights into the production process, interviews with the team, and a demonstration of BeLife Drinks’ advantages compared to the competition. Success stories and satisfied partners increased credibility and attracted the attention of potential partners.
LinkedIn was a key channel for building strong relationships with decision-makers in the beverage industry. We actively built a network of business partners by strategically engaging in discussions in relevant LinkedIn groups and participating in industry talks. In this way, we increased the exposure of the BeLife Drinks brand on the international market and opened the door to new business opportunities.
In addition to organic interactions, we also conducted targeted outreach on LinkedIn and via e-mail, using personalized messages. These messages were tailored to the specific needs and challenges of individual decision-makers in companies that were looking for opportunities for white and private label cooperation. We emphasized how BeLife Drinks could contribute to their business success with its solutions, which led to the establishment of quality and long-term business connections.
We redirected all established contacts and conversations to the booking platform Calendly, where potential partners could easily book a meeting. Calendly enables automatic calendar synchronization and sending reminders, which increases the possibility of actually holding meetings and establishing further conversations.
Our targeted approach has delivered remarkable results:
INCREASE IN THE NUMBER OF B2B CONTACTS for white and private label to an average of 15 per month, which in 6 months has generated 100 quality new business opportunities.
INCREASE IN THE REACH OF POSTS to an average of 15,000 impressions per month, significantly enhancing brand recognition and opening up opportunities for collaborations with industry leaders.
SUCCESSFUL TARGETING OF INTERNATIONAL MARKETS: Thanks to localized content and approaches, we reached contacts from Slovenia, the Czech Republic, Germany, Austria, and Spain.
Content marketing
LinkedIn
Websites
Advertising
Education
